Data & Privacy

kell88 Privacy Policy

Your privacy matters to kell88. This page explains exactly what personal data we collect, why we collect it, how we use it, and what rights you have over your own information. We keep it plain and honest — no legal jargon designed to confuse.

Last updated: January 2025

Six Things kell88 Commits to on Privacy

Before you read the full policy, here are the six principles that guide how kell88 handles your data.

Your Data Stays Secure

kell88 uses SSL encryption across every page and transaction. Your personal information and payment details are protected using the same standards used by major financial institutions.

We Never Sell Your Data

kell88 does not sell, rent, or trade your personal data to third-party marketers. Your information is used only to operate your account and comply with legal obligations — nothing else.

Minimal Data Collection

kell88 only collects the data that is genuinely needed to run your account, process payments, and meet regulatory requirements. We do not collect data for the sake of it.

You Control Your Data

You have the right to access, correct, or request deletion of your personal data held by kell88 at any time. Submit a request to [email protected] and we will respond within 30 days.

Opt Out of Marketing

kell88 marketing emails and SMS messages include a clear unsubscribe option. You can also manage your communication preferences directly from your account settings at any time.

Breach Notification

In the unlikely event of a data breach that affects your personal information, kell88 will notify affected players promptly and take immediate steps to contain and investigate the incident.


01 Who We Are

kell88 is an online betting and casino platform operating at kell88.com. We provide sports betting, casino games, virtual sports, and related services to players in Bangladesh. When this Privacy Policy refers to "kell88", "we", "us", or "our", it means the kell88 platform and the team responsible for operating it.

This Privacy Policy explains how kell88 collects, uses, stores, and protects the personal data of everyone who visits or registers on the kell88 platform. It applies to all kell88 services, including the website, mobile application, and any communications we send to players.

By registering a kell88 account or using any part of the kell88 platform, you confirm that you have read and understood this Privacy Policy and consent to the collection and use of your personal data as described here.

02 Data We Collect

kell88 collects personal data in several ways — directly from you when you register or use the platform, automatically through your device and browser, and from third-party verification services. Here is a breakdown of the categories of data kell88 collects:

Category Examples How Collected
Identity Data Full name, date of birth, national ID number Registration form, KYC verification
Contact Data Email address, mobile number Registration form, account settings
Financial Data bKash / Nagad / Rocket account number, transaction history Cashier, payment processor
Technical Data IP address, device type, browser, operating system Automatically on site visit
Usage Data Pages visited, games played, bets placed, session duration Automatically via platform logs
Communications Data Support chat history, email correspondence When you contact kell88 support
Marketing Preferences Opt-in / opt-out status for emails and SMS Account settings, registration

kell88 does not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, or health information unless specifically required by law or responsible gaming obligations.

03 How We Use Your Data

kell88 uses the personal data we collect for the following purposes:

  • To create and manage your kell88 account, including verifying your identity and age.
  • To process deposits, withdrawals, and other financial transactions on your account.
  • To provide customer support and respond to your queries and complaints.
  • To detect and prevent fraud, money laundering, and other prohibited activities on the platform.
  • To comply with legal and regulatory obligations, including anti-money laundering (AML) requirements.
  • To send you account-related notifications such as deposit confirmations, withdrawal updates, and security alerts.
  • To send you promotional communications about kell88 bonuses, offers, and new games — only if you have opted in to receive them.
  • To analyse platform usage and improve the kell88 user experience.
  • To enforce the kell88 Terms and Conditions and protect the rights of all players on the platform.
kell88 will never use your personal data for purposes that are incompatible with the reasons it was originally collected. If we ever need to use your data for a new purpose, we will notify you and, where required, seek your consent before doing so.

04 Legal Basis for Processing

kell88 processes your personal data on one or more of the following legal grounds:

  • Contract performance: Processing is necessary to fulfil our obligations to you under the kell88 Terms and Conditions — for example, to process your deposits and pay out your winnings.
  • Legal obligation: Processing is required to comply with applicable laws, including identity verification, anti-money laundering checks, and responsible gaming requirements.
  • Legitimate interests: Processing is necessary for kell88's legitimate business interests, such as fraud prevention, platform security, and improving our services — provided these interests are not overridden by your rights.
  • Consent: For marketing communications, kell88 relies on your explicit consent. You can withdraw this consent at any time by updating your preferences in your account settings or by contacting support.

05 Data Sharing

kell88 does not sell your personal data. We share your data only in the following limited circumstances:

  • Payment processors: We share financial data with bKash, Nagad, Rocket, and other payment providers to process your transactions. These providers are bound by their own privacy policies and data protection obligations.
  • Identity verification providers: kell88 uses third-party KYC (Know Your Customer) services to verify your identity and age. These providers process your identity documents securely and are contractually required to protect your data.
  • Fraud prevention services: kell88 may share data with fraud detection and anti-money laundering service providers to protect the platform and all players.
  • Regulatory and law enforcement authorities: kell88 will disclose personal data to government authorities, regulators, or law enforcement agencies when required to do so by law or a valid legal order.
  • Business transfers: In the event of a merger, acquisition, or sale of the kell88 business, your personal data may be transferred to the new owner as part of that transaction. You will be notified of any such change.
All third parties with whom kell88 shares personal data are required to handle that data securely and in accordance with applicable data protection laws. kell88 does not permit third parties to use your data for their own marketing purposes.

06 Cookies

kell88 uses cookies and similar tracking technologies to improve your experience on the platform. Cookies are small text files stored on your device when you visit a website. Here is how kell88 uses them:

  • Essential cookies: Required for the platform to function correctly. These include session cookies that keep you logged in and security cookies that protect against fraud. You cannot opt out of essential cookies.
  • Analytics cookies: Help kell88 understand how players use the platform — which pages are most visited, where players drop off, and how to improve the overall experience. This data is aggregated and anonymised.
  • Preference cookies: Remember your settings and preferences, such as your preferred language or display options, so you do not have to set them again on each visit.
  • Marketing cookies: Used to show you relevant kell88 promotions and offers. These are only active if you have consented to marketing communications.

You can manage your cookie preferences through your browser settings. Note that disabling certain cookies may affect the functionality of the kell88 platform.

07 Data Retention

kell88 retains your personal data for as long as your account is active and for a period after account closure as required by law and our internal policies. Specific retention periods are as follows:

  • Account and identity data: Retained for a minimum of 5 years after account closure to comply with anti-money laundering regulations.
  • Transaction records: Retained for a minimum of 5 years from the date of each transaction.
  • Support communications: Retained for 2 years from the date of the last communication.
  • Marketing preferences: Retained until you withdraw consent or close your account.
  • Technical and usage data: Retained for up to 12 months in identifiable form, after which it is anonymised or deleted.

When personal data is no longer required, kell88 securely deletes or anonymises it so that it can no longer be linked back to you.

08 Your Rights

As a kell88 player, you have the following rights over your personal data:

  • Right of access: You can request a copy of the personal data kell88 holds about you at any time.
  • Right to rectification: If any of your personal data is inaccurate or incomplete, you can ask kell88 to correct it.
  • Right to erasure: You can request that kell88 delete your personal data, subject to legal retention requirements. We cannot delete data that we are legally required to keep.
  • Right to restrict processing: You can ask kell88 to limit how we use your data in certain circumstances — for example, while a dispute is being resolved.
  • Right to data portability: You can request a copy of your personal data in a structured, machine-readable format.
  • Right to object: You can object to kell88 processing your data for direct marketing purposes at any time. You can also object to processing based on legitimate interests.
  • Right to withdraw consent: Where kell88 processes your data based on consent, you can withdraw that consent at any time without affecting the lawfulness of processing before withdrawal.
To exercise any of these rights, contact kell88 at [email protected]. We will respond to all data rights requests within 30 days. In complex cases, we may extend this period by a further 30 days and will notify you if this is necessary.

09 Children's Privacy

kell88 is strictly an adult platform. We do not knowingly collect personal data from anyone under the age of 18. All players are required to confirm their age at registration, and kell88 carries out age verification checks as part of the KYC process.

If kell88 discovers that personal data has been collected from a person under 18, that account will be immediately closed, all data will be deleted, and any funds will be returned to the originating payment method where possible.

If you believe a minor has registered on kell88, please contact [email protected] immediately. kell88 takes underage gambling extremely seriously and will act on all reports without delay.

10 Security Measures

kell88 takes the security of your personal data seriously and has implemented a range of technical and organisational measures to protect it:

  • SSL/TLS encryption on all pages and data transmissions across the kell88 platform.
  • Encrypted storage of sensitive data including passwords and payment information.
  • Access controls that limit which kell88 staff can view personal data, based on their role and need.
  • Regular security audits and vulnerability assessments of the kell88 platform.
  • Two-factor authentication available for player accounts to add an extra layer of protection.
  • Automated fraud detection systems that monitor account activity in real time.

While kell88 takes every reasonable precaution to protect your data, no online platform can guarantee 100% security. You also play a role in keeping your account safe — use a strong, unique password and never share your login credentials with anyone.

11 Third-Party Links

The kell88 platform may contain links to third-party websites or services — for example, payment provider portals. kell88 is not responsible for the privacy practices of these third parties. Once you leave the kell88 platform, this Privacy Policy no longer applies.

We recommend that you read the privacy policy of any third-party site you visit. kell88 has no control over and accepts no responsibility for the content, privacy policies, or practices of any third-party websites.

12 Policy Updates

kell88 may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last updated" date at the top of this page.

For significant changes that materially affect how we use your personal data, kell88 will notify you by email or via an in-platform notification before the changes take effect. We encourage you to review this Privacy Policy periodically to stay informed about how kell88 protects your data.

Continued use of the kell88 platform after any Privacy Policy update constitutes your acceptance of the revised policy. If you do not agree with the updated policy, please stop using kell88 and contact support to close your account.

13 Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or how kell88 handles your personal data, please get in touch with our support team:

  • Email: [email protected]
  • Support hours: 24 hours a day, 7 days a week
  • Response time: Data rights requests are handled within 30 days.

For general questions about your account, payments, or bonuses, visit the kell88 FAQ page for quick answers. For policy-related questions, email is the fastest way to reach the right team.

When contacting kell88 about a data rights request, please include your registered email address and account ID so we can locate your records and respond as quickly as possible.

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